The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.]
This study aims to determine how shopping lifestyle, fashion involvement and hedonic shopping influence the e-commerce and the moderating role of impulse buying. This study was utilized a quantitative research approach and questionnaires was used as a data gathering technique. The population of this...
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| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/105142/1/105142.pdf https://ir.uitm.edu.my/id/eprint/105142/ https://seaipc.com/ |
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| _version_ | 1847097692376793088 |
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| author | Kumbara, Vicky Brama -, Muhammad Ridwan Mohd Kodri, Aida Nur Muhamad Hanapiyah, Zulkefli |
| author_facet | Kumbara, Vicky Brama -, Muhammad Ridwan Mohd Kodri, Aida Nur Muhamad Hanapiyah, Zulkefli |
| author_sort | Kumbara, Vicky Brama |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This study aims to determine how shopping lifestyle, fashion involvement and hedonic shopping influence the e-commerce and the moderating role of impulse buying. This study was utilized a quantitative research approach and questionnaires was used as a data gathering technique. The population of this study is the customers that used an e-commerce platform. The number of sample size for this study is 50. SPSS was used for the data analysis and this study was used reliability analysis and regression analysis to answer all the objective. The finding shows hedonic shopping has a significant influence on e-commerce Platform. However, shopping lifestyle and fashion involvement are not influencing the e-commerce platform. The finding also presents a moderating effect of impulsive buying on the relationship between independent and dependent variable. The finding shows the small moderation interaction effect between the variable. The limitation of this study is a small number of sample size. This study is important in understanding the customer shopping style and it will help the business in strategies their marketing activities. This study present a finding that will help the enterprise in strategies their business for sustain. |
| format | Conference or Workshop Item |
| id | my.uitm.ir-105142 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| record_format | eprints |
| spelling | my.uitm.ir-1051422025-10-23T08:34:34Z https://ir.uitm.edu.my/id/eprint/105142/ The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] Kumbara, Vicky Brama -, Muhammad Ridwan Mohd Kodri, Aida Nur Muhamad Hanapiyah, Zulkefli Social aspects. Social marketing Marketing Telemarketing. Internet marketing This study aims to determine how shopping lifestyle, fashion involvement and hedonic shopping influence the e-commerce and the moderating role of impulse buying. This study was utilized a quantitative research approach and questionnaires was used as a data gathering technique. The population of this study is the customers that used an e-commerce platform. The number of sample size for this study is 50. SPSS was used for the data analysis and this study was used reliability analysis and regression analysis to answer all the objective. The finding shows hedonic shopping has a significant influence on e-commerce Platform. However, shopping lifestyle and fashion involvement are not influencing the e-commerce platform. The finding also presents a moderating effect of impulsive buying on the relationship between independent and dependent variable. The finding shows the small moderation interaction effect between the variable. The limitation of this study is a small number of sample size. This study is important in understanding the customer shopping style and it will help the business in strategies their marketing activities. This study present a finding that will help the enterprise in strategies their business for sustain. 2023 Conference or Workshop Item NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/105142/1/105142.pdf Kumbara, Vicky Brama and -, Muhammad Ridwan and Mohd Kodri, Aida Nur and Muhamad Hanapiyah, Zulkefli (2023) The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.]. (2023) In: The 8th Southeast Asia International Philanthropy Conference 2023 (SEAIPC2023), 7-9 November 2023, Waterfront Hotel, Kuching, Sarawak. (Submitted) https://seaipc.com/ |
| spellingShingle | Social aspects. Social marketing Marketing Telemarketing. Internet marketing Kumbara, Vicky Brama -, Muhammad Ridwan Mohd Kodri, Aida Nur Muhamad Hanapiyah, Zulkefli The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title | The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title_full | The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title_fullStr | The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title_full_unstemmed | The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title_short | The influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / Vicky Brama Kumbara … [et al.] |
| title_sort | influence of shopping lifestyle, fashion involvement, and hedonic shopping on e-commerce and moderating effect of impulse buying / vicky brama kumbara … [et al.] |
| topic | Social aspects. Social marketing Marketing Telemarketing. Internet marketing |
| url | https://ir.uitm.edu.my/id/eprint/105142/1/105142.pdf https://ir.uitm.edu.my/id/eprint/105142/ https://seaipc.com/ |
| url_provider | http://ir.uitm.edu.my/ |