A systematic review on the cultural design process for cultural creative product in China/ Yuan Jing, Maszura Abdul Ghafar and Athira Azmi

Lack of cultural creative product's (CCP) appeal and innovation are causing low purchasing interest among locals especially in China. There is a need to enhance the product appeal to improve the product purchasing in China. The purpose of this study is to identify what are the best cultural des...

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Bibliographic Details

Main Authors:	Jing, Yuan, Abdul Ghafar, Maszura, Azmi, Athira
Format:	Article
Language:	en
Published:	Universiti Teknologi MARA, Perak 2024
Subjects:	NX Arts in general Study and teaching. Research
Online Access:	https://ir.uitm.edu.my/id/eprint/104702/1/104702.pdf https://doi.org/10.24191/idealogy.v9i2.550 https://ir.uitm.edu.my/id/eprint/104702/ https://idealogyjournal.com/
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