Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade
Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicat...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Pusat Penerbitan Universiti (UPENA)
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/10370/2/10370.pdf https://ir.uitm.edu.my/id/eprint/10370/ |
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| _version_ | 1833058535872659456 |
|---|---|
| author | Wee, Vincent Eng Kim Wee, Vivien Mui Eik @Bee Jade |
| author_facet | Wee, Vincent Eng Kim Wee, Vivien Mui Eik @Bee Jade |
| author_sort | Wee, Vincent Eng Kim |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular
medium to communicate a message. |
| format | Article |
| id | my.uitm.ir-10370 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2013 |
| publisher | Pusat Penerbitan Universiti (UPENA) |
| record_format | eprints |
| spelling | my.uitm.ir-103702024-12-26T06:58:12Z https://ir.uitm.edu.my/id/eprint/10370/ Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade Wee, Vincent Eng Kim Wee, Vivien Mui Eik @Bee Jade Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicate a message. Pusat Penerbitan Universiti (UPENA) 2013 Article NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/10370/2/10370.pdf Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade. (2013) |
| spellingShingle | Wee, Vincent Eng Kim Wee, Vivien Mui Eik @Bee Jade Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title | Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title_full | Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title_fullStr | Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title_full_unstemmed | Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title_short | Engaging Gen Y through social network sites / Vincent Wee Eng Kim and Vivien Wee Mui Eik @Bee Jade |
| title_sort | engaging gen y through social network sites / vincent wee eng kim and vivien wee mui eik @bee jade |
| url | https://ir.uitm.edu.my/id/eprint/10370/2/10370.pdf https://ir.uitm.edu.my/id/eprint/10370/ |
| url_provider | http://ir.uitm.edu.my/ |