APA (7th ed.) Citation

Muthusamy, G., Naseri, R. N. N., & Yahya, W. K. (2024). Analyzing irrational purchase decision on aesthetic packaging: The moderating role of emotional appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya. Faculty of Art and Design.

Chicago Style (17th ed.) Citation

Muthusamy, Geetha, Roszi Naszariah Nasni Naseri, and Wan Kalthom Yahya. Analyzing Irrational Purchase Decision on Aesthetic Packaging: The Moderating Role of Emotional Appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya. Faculty of Art and Design, 2024.

MLA (9th ed.) Citation

Muthusamy, Geetha, et al. Analyzing Irrational Purchase Decision on Aesthetic Packaging: The Moderating Role of Emotional Appeal / Geetha Muthusamy, Roszi Naszariah Nasni Naseri and Wan Kalthom Yahya. Faculty of Art and Design, 2024.