A conceptual framework of the influence of packaging design on purchase intention / Roszi Naszariah Nasni Naseri … [et al.]
The objective of this study is to provide an understanding of the influence of packaging design on consumer purchase intentions through the presentation of a conceptual framework. The proposed conceptual framework incorporates fundamental principles derived from the Stimulus-Organism-Response (SOR)...
Saved in:
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
Faculty of Art and Design
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/102052/1/102052.pdf https://ir.uitm.edu.my/id/eprint/102052/ https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/134 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|