The influence of TikTok marketing on consumer purchase intention among students / Nurazree Mahmud … [et al.]
TikTok marketing has an enormous and broad effect on the purchasing intentions of students. TikTok has become an extremely effective medium for marketers to connect with consumers due to its interesting and simple-to-read content structure. TikTok's algorithmic content distribution system is de...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Faculty of Art and Design
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/102044/1/102044.pdf https://ir.uitm.edu.my/id/eprint/102044/ https://journal.uitm.edu.my/ojs/index.php/IJAD/issue/view/134 |
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