A study on customer retention towards frozen kuih pau, the product of Ainaz Food Processing Enterprise / Rozaini Abd. Halim

This research focused on Customer Retention towards Frozen Kuih Pau, the product of Ainaz Food Processing Enterprise. In this study, it examined the factors that have significant relationship with customer retentions towards Frozen Kuih Pau, the product of Ainaz Food Processing Enterprise. The three...

Full description

Bibliographic Details

Main Author:	Abd. Halim, Rozaini
Format:	Student Project
Language:	en
Published:	2013
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/101533/1/101533.PDF https://ir.uitm.edu.my/id/eprint/101533/
Tags:	Add Tag No Tags, Be the first to tag this record!