The impact of supplementary service towards customer satisfaction / Ramli Saad, Wan Shahrul Aziah Wan Mahamad and Yong Azrina Ali Akbar

In the very competitive business environment of today, achieving customer satisfaction is crucial for companies seeking long-term success. Businesses need to deliberately bring on additional services in addition to their core offerings in order to meet increasingly dynamic customer demand. By increa...

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Bibliographic Details

Main Authors:	Saad, Ramli, Wan Mahamad, Wan Shahrul Aziah, Ali Akbar, Yong Azrina
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2024
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/101109/1/101109.pdf https://ir.uitm.edu.my/id/eprint/101109/
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