Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
Consumers today are more likely to purchase a product on a whim, regardless of whether they are shopping online or in-store. Consumers become increasingly prone to making rash decisions as time passes. Numerous individuals engage in more casual or compulsive shopping, particularly via online channel...
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| Format: | Book Section |
| Language: | en |
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Universiti Teknologi MARA, Kedah
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/100452/1/100452.pdf https://ir.uitm.edu.my/id/eprint/100452/ |
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| _version_ | 1833321754857046016 |
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| author | Abd Aziz, Syahida Jafri, Roziyana |
| author_facet | Abd Aziz, Syahida Jafri, Roziyana |
| author_sort | Abd Aziz, Syahida |
| building | Tun Abdul Razak Library |
| collection | Institutional Repository |
| content_provider | Universiti Teknologi Mara |
| content_source | UiTM Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | Consumers today are more likely to purchase a product on a whim, regardless of whether they are shopping online or in-store. Consumers become increasingly prone to making rash decisions as time passes. Numerous individuals engage in more casual or compulsive shopping, particularly via online channels. As technologies have advanced, debit and credit cards, e-wallets with quick response (QR) code options, contactless cards such as SamsungPay, ApplePay, MAE, and the Buy-Now-Pay-Later (BNPL) feature, as well as many others have become more prevalent, thereby accelerating the process of making a purchase. With mobile wallets gaining the most traction among first-time users (33%) followed by online cards (30%) and QR code payments (26%), cashless payments are on the rise (Visa, 2022). As a result of this significant shift in consumer behaviour and the widespread adoption of digital payment methods, Malaysia is gradually becoming a cashless society. |
| format | Book Section |
| id | my.uitm.ir-100452 |
| institution | Universiti Teknologi Mara |
| language | en |
| publishDate | 2023 |
| publisher | Universiti Teknologi MARA, Kedah |
| record_format | eprints |
| spelling | my.uitm.ir-1004522024-09-04T22:25:06Z https://ir.uitm.edu.my/id/eprint/100452/ Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri Abd Aziz, Syahida Jafri, Roziyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Consumers today are more likely to purchase a product on a whim, regardless of whether they are shopping online or in-store. Consumers become increasingly prone to making rash decisions as time passes. Numerous individuals engage in more casual or compulsive shopping, particularly via online channels. As technologies have advanced, debit and credit cards, e-wallets with quick response (QR) code options, contactless cards such as SamsungPay, ApplePay, MAE, and the Buy-Now-Pay-Later (BNPL) feature, as well as many others have become more prevalent, thereby accelerating the process of making a purchase. With mobile wallets gaining the most traction among first-time users (33%) followed by online cards (30%) and QR code payments (26%), cashless payments are on the rise (Visa, 2022). As a result of this significant shift in consumer behaviour and the widespread adoption of digital payment methods, Malaysia is gradually becoming a cashless society. Universiti Teknologi MARA, Kedah 2023-06-13 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100452/1/100452.pdf Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2023) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 48-50. ISBN 2716-599X |
| spellingShingle | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Abd Aziz, Syahida Jafri, Roziyana Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title | Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title_full | Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title_fullStr | Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title_full_unstemmed | Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title_short | Cashless payments influence impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri |
| title_sort | cashless payments influence impulse buying behaviour / dr. syahida abd aziz and dr. roziyana jafri |
| topic | Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce |
| url | https://ir.uitm.edu.my/id/eprint/100452/1/100452.pdf https://ir.uitm.edu.my/id/eprint/100452/ |
| url_provider | http://ir.uitm.edu.my/ |