Consumer behavior: digital lifestyle / Muhammad Hanif Abdul Gafar and Nor Amira Mohd Ali

Technologies have indeed changed the consumer’s approach to life, and it is a vital factor in the macro environment in the marketing platform to control manufacturers and service providers. Most of the key players in businesses have moved forward as far as they can to bring advanced technology into...

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Bibliographic Details

Main Authors:	Abdul Gafar, Muhammad Hanif, Mohd Ali, Nor Amira
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/100313/1/100313.pdf https://ir.uitm.edu.my/id/eprint/100313/
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