Consumer behavior: digital lifestyle / Muhammad Hanif Abdul Gafar and Nor Amira Mohd Ali
Technologies have indeed changed the consumer’s approach to life, and it is a vital factor in the macro environment in the marketing platform to control manufacturers and service providers. Most of the key players in businesses have moved forward as far as they can to bring advanced technology into...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100313/1/100313.pdf https://ir.uitm.edu.my/id/eprint/100313/ |
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