The significance of differential advantage / Dr. Norhidayah Ali, Azni Syafena Andin Salamat and Suhaida Abu Bakar

The fierce competition in today’s business landscape has driven many companies to take serious measures to win customers in order to perform and sustain in the long term. Some are looking at ways to be different yet advantageous relative to their competitors. The term differential advantage, or also...

Full description

Bibliographic Details

Main Authors:	Ali, Norhidayah, Andin Salamat, Azni Syafena, Abu Bakar, Suhaida
Format:	Book Section
Language:	en
Published:	Universiti Teknologi MARA, Kedah 2023
Subjects:	Business Marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/100311/1/100311.pdf https://ir.uitm.edu.my/id/eprint/100311/
Tags:	Add Tag No Tags, Be the first to tag this record!