The significance of differential advantage / Dr. Norhidayah Ali, Azni Syafena Andin Salamat and Suhaida Abu Bakar
The fierce competition in today’s business landscape has driven many companies to take serious measures to win customers in order to perform and sustain in the long term. Some are looking at ways to be different yet advantageous relative to their competitors. The term differential advantage, or also...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | en |
| Published: |
Universiti Teknologi MARA, Kedah
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100311/1/100311.pdf https://ir.uitm.edu.my/id/eprint/100311/ |
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