COO effect: business opportunities for Middle Eastern entrepreneurs

The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the...

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Bibliographic Details

Main Authors:	Supramaniam, Sivakumari *, Gaur, Sanjaya S. *, Izian Idris, *, Cheng, Boon Liat *
Format:	Article
Published:	2018
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/731/ http://www.emeraldinsight.com/eprint/DZMGTHU98UPSZT5ZWAPE/full https://doi.org/10.1108/MD-01-2017-0049
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