COO effect: business opportunities for Middle Eastern entrepreneurs
The purpose of this paper is to identify the potential business opportunities for Middle Eastern entrepreneurs by understanding the Malaysian Muslim’s ways of experiencing and realising value of products originating from Middle Eastern countries.Phenomenography approach has been used to identify the...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
2018
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/731/ http://www.emeraldinsight.com/eprint/DZMGTHU98UPSZT5ZWAPE/full https://doi.org/10.1108/MD-01-2017-0049 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|