Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre.
The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transf...
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| Format: | Conference or Workshop Item |
| Language: | en |
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2015
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| Online Access: | http://eprints.sunway.edu.my/621/1/Toh%20Bee%20Hwa%20Application%20of%20the%20Theory%20of%20Planned.pdf http://eprints.sunway.edu.my/621/ |
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| _version_ | 1831341378565570560 |
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| author | Toh, Evelyn Bee Hwa * Selvan, Perumal |
| author_facet | Toh, Evelyn Bee Hwa * Selvan, Perumal |
| author_sort | Toh, Evelyn Bee Hwa * |
| building | Sunway Campus Library |
| collection | Institutional Repository |
| content_provider | Sunway University |
| content_source | Sunway Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopping centre is the business of mergers and acquisitions by localized Singaporean MNCs. Hence, the study examines the effect of perceived crowding and the appearance of service employees at a shopping centre on impulse buying behaviour. This study is guided by the Theory of Planned Behaviour (TPB) model as well as impulse buying literature, seeking to investigate how the three constructs (attitude, subjective norm and perceived behavioural control) would influence shoppers’ impulse buying intention which would lead to impulse buying behaviour. Data to be collected from a shopping centre (Sunway Pyramid) located in the Klang Valley, using the mall intercept method, will only be conducted on weekends when the shopping centre is usually crowded. |
| format | Conference or Workshop Item |
| id | my.sunway.eprints.621 |
| institution | Sunway University |
| language | en |
| publishDate | 2015 |
| record_format | eprints |
| spelling | my.sunway.eprints.6212019-08-05T04:11:00Z http://eprints.sunway.edu.my/621/ Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. Toh, Evelyn Bee Hwa * Selvan, Perumal HM Sociology The study focuses on an Internationalized Shopping Centre in located in Malaysia. It is internationalized because it was originally owned and operated by a Malaysian conglomerate (Sunway Group) but was subsequently taken over by a Singaporean based group. The interesting phenomenon about this transformed shopping centre is the business of mergers and acquisitions by localized Singaporean MNCs. Hence, the study examines the effect of perceived crowding and the appearance of service employees at a shopping centre on impulse buying behaviour. This study is guided by the Theory of Planned Behaviour (TPB) model as well as impulse buying literature, seeking to investigate how the three constructs (attitude, subjective norm and perceived behavioural control) would influence shoppers’ impulse buying intention which would lead to impulse buying behaviour. Data to be collected from a shopping centre (Sunway Pyramid) located in the Klang Valley, using the mall intercept method, will only be conducted on weekends when the shopping centre is usually crowded. 2015-07-20 Conference or Workshop Item PeerReviewed text en http://eprints.sunway.edu.my/621/1/Toh%20Bee%20Hwa%20Application%20of%20the%20Theory%20of%20Planned.pdf Toh, Evelyn Bee Hwa * and Selvan, Perumal (2015) Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. In: 15th International Conference of Management & Behavioural Sciences, 20-21 July 2015, Vancouver, British Columbia, Canada. |
| spellingShingle | HM Sociology Toh, Evelyn Bee Hwa * Selvan, Perumal Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title | Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title_full | Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title_fullStr | Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title_full_unstemmed | Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title_short | Application of the Theory of Planned Behaviour on impulse buying behaviour in an internationalized shopping centre. |
| title_sort | application of the theory of planned behaviour on impulse buying behaviour in an internationalized shopping centre. |
| topic | HM Sociology |
| url | http://eprints.sunway.edu.my/621/1/Toh%20Bee%20Hwa%20Application%20of%20the%20Theory%20of%20Planned.pdf http://eprints.sunway.edu.my/621/ |
| url_provider | http://eprints.sunway.edu.my/ |