Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country
This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does...
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| Format: | Article |
| Language: | en |
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Sunway University College
2007
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/45/1/product_purchase.pdf http://eprints.sunway.edu.my/45/ http://eprints.sunway.edu.my/52/ |
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| _version_ | 1831341245163634688 |
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| author | Wong, Chui Yim Garma, Romana Polonsky, Michael Jay |
| author_facet | Wong, Chui Yim Garma, Romana Polonsky, Michael Jay |
| author_sort | Wong, Chui Yim |
| building | Sunway Campus Library |
| collection | Institutional Repository |
| content_provider | Sunway University |
| content_source | Sunway Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions. |
| format | Article |
| id | my.sunway.eprints.45 |
| institution | Sunway University |
| language | en |
| publishDate | 2007 |
| publisher | Sunway University College |
| record_format | eprints |
| spelling | my.sunway.eprints.452012-10-15T07:17:16Z http://eprints.sunway.edu.my/45/ Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country Wong, Chui Yim Garma, Romana Polonsky, Michael Jay HF Commerce TX Home economics This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions. Sunway University College 2007 Article PeerReviewed text en http://eprints.sunway.edu.my/45/1/product_purchase.pdf Wong, Chui Yim and Garma, Romana and Polonsky, Michael Jay (2007) Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country. Sunway Academic Journal, 4. pp. 13-26. http://eprints.sunway.edu.my/52/ |
| spellingShingle | HF Commerce TX Home economics Wong, Chui Yim Garma, Romana Polonsky, Michael Jay Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_full | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_fullStr | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_full_unstemmed | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_short | Product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| title_sort | product evaluation and purchase intention : impact of country-of-origin and experience in living in a foreign country |
| topic | HF Commerce TX Home economics |
| url | http://eprints.sunway.edu.my/45/1/product_purchase.pdf http://eprints.sunway.edu.my/45/ http://eprints.sunway.edu.my/52/ |
| url_provider | http://eprints.sunway.edu.my/ |