The effects of internet on international marketing communications

Purpose- The main purpose of this article is to provide a clear perceptive about the effect of Internet as a major mean of communication on international marketing, and understanding the benefits and challenges that a company will face in a global market through online business. In order to achieve...

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Bibliographic Details

Main Authors:	Pouresmaeili, Hamideh, Nezakati, Hossein *, Mehdizadeh, Abbas
Format:	Conference or Workshop Item
Published:	2010
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/2050/ https://www.academia.edu/3613325/The_Effects_of_Internet_on_International_Marketing_Communications_7th_Annual_AGBA_World_Congress_2010_Malaysia
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