Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior
The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to glob...
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| Format: | Article |
| Language: | en |
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MAJCAFE
2017
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| Online Access: | http://eprints.sunway.edu.my/2020/1/Mediating%20roles%20of%20consumer%20individiual%20values%20on%20the%20relationship%20between%20exposusre%20to%20global.pdf http://eprints.sunway.edu.my/2020/ http://www.majcafe.com/2018/08/vol-20-2017-2 |
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| _version_ | 1831341690105888768 |
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| author | Akhoundi, M. Osman, S. Paim, L. Nezakati, Hossein * |
| author_facet | Akhoundi, M. Osman, S. Paim, L. Nezakati, Hossein * |
| author_sort | Akhoundi, M. |
| building | Sunway Campus Library |
| collection | Institutional Repository |
| content_provider | Sunway University |
| content_source | Sunway Institutional Repository |
| continent | Asia |
| country | Malaysia |
| description | The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to global marketing activities on consumption behavior (of global foods and drinks, global clothing and accessories, household appliances and communications), then to examine the mediating effects of consumer individual values on fundemental relationships using Schwartz's basic values. This research supported the significant contribution of predictor variable to consumption behavior of four proposed product categories, among them the mediating roles of consumer individual values were observed on consumption behavior of household appliances and communications. The study also highlighted significant implications for consumer affairs specialists and managers. |
| format | Article |
| id | my.sunway.eprints.2020 |
| institution | Sunway University |
| language | en |
| publishDate | 2017 |
| publisher | MAJCAFE |
| record_format | eprints |
| spelling | my.sunway.eprints.20202022-04-26T05:33:50Z http://eprints.sunway.edu.my/2020/ Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior Akhoundi, M. Osman, S. Paim, L. Nezakati, Hossein * HF Commerce The main goal of this study to investigate the mediating effects of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. To this end, at first the study tests the previous proposition of direct path of the effect of exposure to global marketing activities on consumption behavior (of global foods and drinks, global clothing and accessories, household appliances and communications), then to examine the mediating effects of consumer individual values on fundemental relationships using Schwartz's basic values. This research supported the significant contribution of predictor variable to consumption behavior of four proposed product categories, among them the mediating roles of consumer individual values were observed on consumption behavior of household appliances and communications. The study also highlighted significant implications for consumer affairs specialists and managers. MAJCAFE 2017 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/2020/1/Mediating%20roles%20of%20consumer%20individiual%20values%20on%20the%20relationship%20between%20exposusre%20to%20global.pdf Akhoundi, M. and Osman, S. and Paim, L. and Nezakati, Hossein * (2017) Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior. Malaysian Journal of Consumer and Family Economics, 20. pp. 102-130. ISSN 1511-2802 http://www.majcafe.com/2018/08/vol-20-2017-2 |
| spellingShingle | HF Commerce Akhoundi, M. Osman, S. Paim, L. Nezakati, Hossein * Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_full | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_fullStr | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_full_unstemmed | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_short | Mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| title_sort | mediating roles of consumer individual values on the relationship between exposure to global marketing activities and consumption behavior |
| topic | HF Commerce |
| url | http://eprints.sunway.edu.my/2020/1/Mediating%20roles%20of%20consumer%20individiual%20values%20on%20the%20relationship%20between%20exposusre%20to%20global.pdf http://eprints.sunway.edu.my/2020/ http://www.majcafe.com/2018/08/vol-20-2017-2 |
| url_provider | http://eprints.sunway.edu.my/ |