Mission statement effectiveness: Investigating managers’ sensemaking role

Purpose – This study highlights the instrumental role of the mission statement as a tool used by managers to shape value congruence to achieve enhanced employee performance levels. Design/methodology/approach – A variance-based structural equation modelling was used to analyse the data obtained f...

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Bibliographic Details

Main Authors:	Toh, Seong-Yuen *, Tehseen, Shehnaz *, Ali, B. M., Cheok, Jason *, Grigoriou, N., Opute, J.
Format:	Article
Language:	en
Published:	Emerald 2021
Subjects:	HF Commerce
Online Access:	http://eprints.sunway.edu.my/1906/1/Toh%20Mission%20statement.pdf http://eprints.sunway.edu.my/1906/ https://www.emerald.com/insight/content/doi/10.1108/CCIJ-03-2021-0031/full/html
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