Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image

Malaysia has often been recognized by both local and international tourists as a premier visiting destination. Perception of a tourist destination, thus, has an important bearing on eventual tourist satisfaction. This study examines various aspects of service innovation that influence destination im...

Full description

Bibliographic Details

Main Authors:	Cheng, Boon Liat *, Shaheen, M., Nor Khalidah, A., Yap, C. S.
Format:	Article
Language:	en
Published:	National University of Malaysia (UKM) 2020
Subjects:	G 154.9 Tourism
Online Access:	http://eprints.sunway.edu.my/1825/1/Cheng%20Boon%20Liat%202020%20Tourist%20Satisfaction%20in%20the%20Malaysia%20Tourism%20Industry.pdf http://eprints.sunway.edu.my/1825/ https://ejournal.ukm.my/pengurusan/index
Tags:	Add Tag No Tags, Be the first to tag this record!