Deciphering food hawkerpreneurship: Challenges and success factors in franchising street food businesses in Malaysia

This study investigates the challenges and identifies the critical success factors in transforming traditional hawker food into a franchisable business, principally within the context of Malaysia. This study aims to provide guidelines that could support the process of enterprising traditional stre...

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Bibliographic Details

Main Authors:	Chong, Daniel Ka Leong *, Stephenson, M. L. *
Format:	Article
Language:	en
Published:	SAGE 2020
Subjects:	HF Commerce TX Home economics
Online Access:	http://eprints.sunway.edu.my/1312/1/Daniel%20Chong%20Deciphering%20Food%20Hawkerpreneurship.Final%2026.03.2020_%20%28002%29.pdf http://eprints.sunway.edu.my/1312/ http://doi.org/10.1177/1467358420926695
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