Investigating causes and consequences of purchase intention of luxury fashion
The purpose of this study is to examine the influences of self-identity, subjective norm and attitude on the intention to purchase luxury fashion goods. It also demonstrates how purchase intention influences on customers' intention to pay premium prices for luxury fashion goods. A theoretical m...
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| Main Authors: | , |
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| Format: | Article |
| Language: | en |
| Published: |
Growing Science
2018
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1306/1/Kamelia%20Chaichi%20Investigating%20causes.pdf http://eprints.sunway.edu.my/1306/ http://growingscience.com/msl/msl.html |
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