Decision Tree: Customer churn analysis for a loyalty program using data mining algorithm
In the world of retailer, customers typically patronize multiple shops thus making loyalty programs a favorite among retailer to retain their customers. Loyalty programs are utilized across many different businesses as a marketing strategy to encourage customers to continuously shop or patronize the...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | en |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1207/1/Angela%20Lee%20Decision%20Tree.pdf http://eprints.sunway.edu.my/1207/ https://link.springer.com/chapter/10.1007/978-981-15-0399-3_2 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|