Towards developing high brand equity for Sustainable Archaelogical Tourism Industry
Heritage tourism is a very big industry in the United States and worldwide. It is taking diverse and highly original directions. Heritage tourism as well was identified for further investigation because it offers such a significant public outreach opportunity to archaeology (Hoffman, Kwas & Silv...
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| Format: | Conference or Workshop Item |
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2013
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| Online Access: | https://library.oum.edu.my/repository/875/1/library-document-875.pdf https://library.oum.edu.my/repository/875/ |
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| _version_ | 1831339014979846144 |
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| author | Norfardilawati Musa , Shuhaida Md Noor , |
| author_facet | Norfardilawati Musa , Shuhaida Md Noor , |
| author_sort | Norfardilawati Musa , |
| building | OUM Library |
| collection | Institutional Repository |
| content_provider | Open University Malaysia |
| content_source | OUM Knowledge Repository |
| continent | Asia |
| country | Malaysia |
| description | Heritage tourism is a very big industry in the United States and worldwide. It is taking diverse and highly original directions. Heritage tourism as well was identified for further investigation because it offers such a significant public outreach opportunity to archaeology (Hoffman, Kwas & Silverman, 2002). In this research the scope that will be explored is how to developed high brand equity for sustainable archaeological tourism industry in Malaysia by referring to the case of the Lenggong Valley archaeological area.
Currently, the UNESCO is reviewing the Department of National Heritage Malaysia’s proposal to declare the Lenggong Valley as a World Heritage Site for its archaeological heritage. Associate Professor Mokhtar Saidin (Director of the Centre for Global Archaeological Research) who had played an instrumental role in preparing the proposal is optimist that the Lenggong Valley will be declared a World Heritage site by Feb 2011.
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| format | Conference or Workshop Item |
| id | my.oum.875 |
| institution | Open University Malaysia |
| publishDate | 2013 |
| record_format | eprints |
| spelling | my.oum.8752013-07-30T08:23:26Z Towards developing high brand equity for Sustainable Archaelogical Tourism Industry Norfardilawati Musa , Shuhaida Md Noor , GV Recreation Leisure Heritage tourism is a very big industry in the United States and worldwide. It is taking diverse and highly original directions. Heritage tourism as well was identified for further investigation because it offers such a significant public outreach opportunity to archaeology (Hoffman, Kwas & Silverman, 2002). In this research the scope that will be explored is how to developed high brand equity for sustainable archaeological tourism industry in Malaysia by referring to the case of the Lenggong Valley archaeological area. Currently, the UNESCO is reviewing the Department of National Heritage Malaysia’s proposal to declare the Lenggong Valley as a World Heritage Site for its archaeological heritage. Associate Professor Mokhtar Saidin (Director of the Centre for Global Archaeological Research) who had played an instrumental role in preparing the proposal is optimist that the Lenggong Valley will be declared a World Heritage site by Feb 2011. 2013 Conference or Workshop Item PeerReviewed text https://library.oum.edu.my/repository/875/1/library-document-875.pdf Norfardilawati Musa , and Shuhaida Md Noor , (2013) Towards developing high brand equity for Sustainable Archaelogical Tourism Industry. In: Tourism Research Seminar on Awareness of Heritage and Interpretation, 11-12 Jan 2012, Universiti Sains Malaysia. (Submitted) https://library.oum.edu.my/repository/875/ |
| spellingShingle | GV Recreation Leisure Norfardilawati Musa , Shuhaida Md Noor , Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title | Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title_full | Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title_fullStr | Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title_full_unstemmed | Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title_short | Towards developing high brand equity for Sustainable Archaelogical Tourism Industry |
| title_sort | towards developing high brand equity for sustainable archaelogical tourism industry |
| topic | GV Recreation Leisure |
| url | https://library.oum.edu.my/repository/875/1/library-document-875.pdf https://library.oum.edu.my/repository/875/ |
| url_provider | http://library.oum.edu.my/repository/ |