Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution
In today’s competitive higher education environment, an institution needs to be pro-active in generating higher revenue and also to remain ahead of its competitors. There are basically two ways to increase revenue, that is, to increase new intakes and to retain a maximum number of existing s...
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| Format: | Conference or Workshop Item |
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2008
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| Online Access: | https://library.oum.edu.my/repository/397/1/logistic.pdf https://library.oum.edu.my/repository/397/ |
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| _version_ | 1831338867583614976 |
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| author | Latifah Abdol Latif, Ramli Bahroom, Ng, Man San |
| author_facet | Latifah Abdol Latif, Ramli Bahroom, Ng, Man San |
| author_sort | Latifah Abdol Latif, |
| building | OUM Library |
| collection | Institutional Repository |
| content_provider | Open University Malaysia |
| content_source | OUM Knowledge Repository |
| continent | Asia |
| country | Malaysia |
| description | In today’s competitive higher education environment, an institution needs to be pro-active
in generating higher revenue and also to remain ahead of its competitors. There are
basically two ways to increase revenue, that is, to increase new intakes and to retain a
maximum number of existing students. In the case of the former, one of the best
strategies to adopt is to utilise the institution’s own students to attract others to enroll. The
strategy will be successful if the students believe very strongly in the reputation of their
university. The objective of this study is to determine the satisfaction factors that
contribute positively to students’ perception of reputation in OUM, the first ODL
institution in Malaysia. The study employs logistic regression technique. Based on a
sample of 2,662 students in 2007, the study found that the significant predictors for
institution’s reputation were “Teaching and Learning”, “Learner Centredness” and
“Student Affairs Management”; the odds ratio indicated that “Teaching and Learning”
has the highest impact on the outcome variable, followed by “Learner-Centredness” and
“Student Affairs Management”. However, the logistic regression model adopted in this
study explained only 19.0% of the variation in the outcome variable, indicating that there
is a need to identify other variables in future research in this area. (Authors' abstract)
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| format | Conference or Workshop Item |
| id | my.oum.397 |
| institution | Open University Malaysia |
| publishDate | 2008 |
| record_format | eprints |
| spelling | my.oum.3972013-06-16T01:06:31Z Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution Latifah Abdol Latif, Ramli Bahroom, Ng, Man San LC5201 Education extension. Adult education. Continuing education In today’s competitive higher education environment, an institution needs to be pro-active in generating higher revenue and also to remain ahead of its competitors. There are basically two ways to increase revenue, that is, to increase new intakes and to retain a maximum number of existing students. In the case of the former, one of the best strategies to adopt is to utilise the institution’s own students to attract others to enroll. The strategy will be successful if the students believe very strongly in the reputation of their university. The objective of this study is to determine the satisfaction factors that contribute positively to students’ perception of reputation in OUM, the first ODL institution in Malaysia. The study employs logistic regression technique. Based on a sample of 2,662 students in 2007, the study found that the significant predictors for institution’s reputation were “Teaching and Learning”, “Learner Centredness” and “Student Affairs Management”; the odds ratio indicated that “Teaching and Learning” has the highest impact on the outcome variable, followed by “Learner-Centredness” and “Student Affairs Management”. However, the logistic regression model adopted in this study explained only 19.0% of the variation in the outcome variable, indicating that there is a need to identify other variables in future research in this area. (Authors' abstract) 2008-11-04 Conference or Workshop Item PeerReviewed text https://library.oum.edu.my/repository/397/1/logistic.pdf Latifah Abdol Latif, and Ramli Bahroom, and Ng, Man San (2008) Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution. In: 8th Annual SEAAIR Conference , 6-8 November 2008, Surabaya, Indonesia. https://library.oum.edu.my/repository/397/ |
| spellingShingle | LC5201 Education extension. Adult education. Continuing education Latifah Abdol Latif, Ramli Bahroom, Ng, Man San Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title | Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title_full | Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title_fullStr | Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title_full_unstemmed | Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title_short | Logistic regression for determining factors influencing students’ perception of reputation of an ODL institution |
| title_sort | logistic regression for determining factors influencing students’ perception of reputation of an odl institution |
| topic | LC5201 Education extension. Adult education. Continuing education |
| url | https://library.oum.edu.my/repository/397/1/logistic.pdf https://library.oum.edu.my/repository/397/ |
| url_provider | http://library.oum.edu.my/repository/ |