An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study
This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship b...
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ASR Research India
2022
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| Online Access: | https://library.oum.edu.my/repository/1464/1/library-document-1464.pdf https://journalppw.com/index.php/jpsp/index https://library.oum.edu.my/repository/1464/ |
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| author | Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque, |
| author_facet | Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque, |
| author_sort | Prithviraj Malnaad, |
| building | OUM Library |
| collection | Institutional Repository |
| content_provider | Open University Malaysia |
| content_source | OUM Knowledge Repository |
| continent | Asia |
| country | Malaysia |
| description | This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship between e-service quality, customer satisfaction and the customer loyalty amongst e-banking customers. Data were collected from an online survey, based on the responses of 376 online customers of different banks, the “Structural Equation Modelling”(SEM) techniques was used to test the “reliability and validity” of the suggested model. The analysis was performed on the service quality dimensions from the SERVQUAL scale. The study re-examines traditional service quality in the e-banking era and the findings are important to have a better understanding of customers’ perception of service quality of internet banking and consequently on how to improve their satisfaction with respect to the online aspects of service quality. (Abstract by authors) |
| format | Article |
| id | my.oum.1464 |
| institution | Open University Malaysia |
| publishDate | 2022 |
| publisher | ASR Research India |
| record_format | eprints |
| spelling | my.oum.14642022-07-28T03:14:29Z An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque, HC Economic History and Conditions This research aims to explore the importance of e-service quality dimensions in an e-banking atmosphere by providing a review of how e-service quality perceptions have evolved through the continuing stream of change in banking technology. This paper also helps to ascertain the complex relationship between e-service quality, customer satisfaction and the customer loyalty amongst e-banking customers. Data were collected from an online survey, based on the responses of 376 online customers of different banks, the “Structural Equation Modelling”(SEM) techniques was used to test the “reliability and validity” of the suggested model. The analysis was performed on the service quality dimensions from the SERVQUAL scale. The study re-examines traditional service quality in the e-banking era and the findings are important to have a better understanding of customers’ perception of service quality of internet banking and consequently on how to improve their satisfaction with respect to the online aspects of service quality. (Abstract by authors) ASR Research India 2022 Article PeerReviewed text https://library.oum.edu.my/repository/1464/1/library-document-1464.pdf https://journalppw.com/index.php/jpsp/index Prithviraj Malnaad, and Abdul Rahman S Senathirajah, and Gan Connie, and Zahir Osman, and Rasheedul Haque, (2022) An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study. Journal of Positive School Psychology, 6 (6). pp. 8169-8185. ISSN 2717-7564 https://library.oum.edu.my/repository/1464/ |
| spellingShingle | HC Economic History and Conditions Prithviraj Malnaad, Abdul Rahman S Senathirajah, Gan Connie, Zahir Osman, Rasheedul Haque, An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title | An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title_full | An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title_fullStr | An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title_full_unstemmed | An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title_short | An Examination On E-Banking Service Quality And Its Significance On E-Satisfaction And E-Loyalty: An Asian Study |
| title_sort | examination on e-banking service quality and its significance on e-satisfaction and e-loyalty: an asian study |
| topic | HC Economic History and Conditions |
| url | https://library.oum.edu.my/repository/1464/1/library-document-1464.pdf https://journalppw.com/index.php/jpsp/index https://library.oum.edu.my/repository/1464/ |
| url_provider | http://library.oum.edu.my/repository/ |