Understanding purchase intention of university students towards skin care products
The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study.
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| Format: | Article |
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Prince Sultan University
2019
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| Online Access: | https://library.oum.edu.my/repository/1241/ |
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| _version_ | 1831339082724147200 |
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| author | Lee, Jia En Goh, Mei Ling Mohd Nazri Mohd Noor, |
| author_facet | Lee, Jia En Goh, Mei Ling Mohd Nazri Mohd Noor, |
| author_sort | Lee, Jia En |
| building | OUM Library |
| collection | Institutional Repository |
| content_provider | Open University Malaysia |
| content_source | OUM Knowledge Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. |
| format | Article |
| id | my.oum.1241 |
| institution | Open University Malaysia |
| publishDate | 2019 |
| publisher | Prince Sultan University |
| record_format | eprints |
| spelling | my.oum.12412021-05-30T14:36:25Z Understanding purchase intention of university students towards skin care products Lee, Jia En Goh, Mei Ling Mohd Nazri Mohd Noor, HD Industries. Land use. Labor The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. Prince Sultan University 2019 Article PeerReviewed Lee, Jia En and Goh, Mei Ling and Mohd Nazri Mohd Noor, (2019) Understanding purchase intention of university students towards skin care products. PSU Research Review, 3 (3). pp. 161-178. ISSN 2398-4007 https://library.oum.edu.my/repository/1241/ |
| spellingShingle | HD Industries. Land use. Labor Lee, Jia En Goh, Mei Ling Mohd Nazri Mohd Noor, Understanding purchase intention of university students towards skin care products |
| title | Understanding purchase intention of university students towards skin care products |
| title_full | Understanding purchase intention of university students towards skin care products |
| title_fullStr | Understanding purchase intention of university students towards skin care products |
| title_full_unstemmed | Understanding purchase intention of university students towards skin care products |
| title_short | Understanding purchase intention of university students towards skin care products |
| title_sort | understanding purchase intention of university students towards skin care products |
| topic | HD Industries. Land use. Labor |
| url | https://library.oum.edu.my/repository/1241/ |
| url_provider | http://library.oum.edu.my/repository/ |