Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia
The purpose of this study is to develop a direct effect understanding of perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology in their homestay business in Malaysia. The Structural Equation Model (SEM) was used to analyse the...
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Universiti Tun Hussein Onn Malaysia Publisher’s Office
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| Online Access: | https://library.oum.edu.my/repository/1239/1/5488 http://penerbit.uthm.edu.my/ojs/index.php/jtmb https://library.oum.edu.my/repository/1239/ |
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| author | Zahir Osman, Zulaika Zakariah, |
| author_facet | Zahir Osman, Zulaika Zakariah, |
| author_sort | Zahir Osman, |
| building | OUM Library |
| collection | Institutional Repository |
| content_provider | Open University Malaysia |
| content_source | OUM Knowledge Repository |
| continent | Asia |
| country | Malaysia |
| description | The purpose of this study is to develop a direct effect understanding of perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology in their homestay business in Malaysia. The Structural Equation Model (SEM) was used to analyse the casual relationships between independent variables and dependent variables. The model was developed and later tested by adopting the Partial Least Square (PLS) procedure on data collected from a survey that yielded 307 usable questionnaires. The findings showed that perceived usefulness, perceived ease of use and trust have a significant and positive influence on homestay operators’ attitude. Attitude, then found to positively and significantly influence the homestay operators’ intention to adopt internet technology in their homestay business. The findings imply that the relationship amongst perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology will lead to the increase of their homestay guests. This study uses Smartpls 3.0 and SPSS 18.0 to test the hypothesis and analyse respondents’ profile, respectively. (Abstract by authors) |
| format | Article |
| id | my.oum.1239 |
| institution | Open University Malaysia |
| publisher | Universiti Tun Hussein Onn Malaysia Publisher’s Office |
| record_format | eprints |
| spelling | my.oum.12392020-10-02T03:27:46Z Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia Zahir Osman, Zulaika Zakariah, GV Recreation Leisure The purpose of this study is to develop a direct effect understanding of perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology in their homestay business in Malaysia. The Structural Equation Model (SEM) was used to analyse the casual relationships between independent variables and dependent variables. The model was developed and later tested by adopting the Partial Least Square (PLS) procedure on data collected from a survey that yielded 307 usable questionnaires. The findings showed that perceived usefulness, perceived ease of use and trust have a significant and positive influence on homestay operators’ attitude. Attitude, then found to positively and significantly influence the homestay operators’ intention to adopt internet technology in their homestay business. The findings imply that the relationship amongst perceived usefulness, perceived ease of use, trust, and attitude on homestay operators’ intention to adopt internet technology will lead to the increase of their homestay guests. This study uses Smartpls 3.0 and SPSS 18.0 to test the hypothesis and analyse respondents’ profile, respectively. (Abstract by authors) Universiti Tun Hussein Onn Malaysia Publisher’s Office Article PeerReviewed text https://library.oum.edu.my/repository/1239/1/5488 http://penerbit.uthm.edu.my/ojs/index.php/jtmb Zahir Osman, and Zulaika Zakariah, Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia. Journal of Technology Management and Business,, 7 (1). pp. 25-35. ISSN 2289-7224 https://library.oum.edu.my/repository/1239/ |
| spellingShingle | GV Recreation Leisure Zahir Osman, Zulaika Zakariah, Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title | Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title_full | Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title_fullStr | Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title_full_unstemmed | Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title_short | Factors Influencing Intention to Adopt Internet Technology among Rural Homestay Operators in Malaysia |
| title_sort | factors influencing intention to adopt internet technology among rural homestay operators in malaysia |
| topic | GV Recreation Leisure |
| url | https://library.oum.edu.my/repository/1239/1/5488 http://penerbit.uthm.edu.my/ojs/index.php/jtmb https://library.oum.edu.my/repository/1239/ |
| url_provider | http://library.oum.edu.my/repository/ |