Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study

The objective of this paper is to examine the relationship between curriculum, assessment system, teaching staff, facilities, knowledge and skills, effectiveness of study programmes against the learners' perception of the institution’s reputation at Open University Malaysia (OUM). The data...

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Main Authors: Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom
Format: Article
Published: ASEAN Journal of Open and Distance Learning 2015
Subjects:
Online Access:https://library.oum.edu.my/repository/1068/1/library-document-1068.pdf
https://library.oum.edu.my/repository/1068/
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author Mohamad Afzhan Khan Mohamad Khalil,
Latifah Abdol Latif,
Ramli Bahroom,
author_facet Mohamad Afzhan Khan Mohamad Khalil,
Latifah Abdol Latif,
Ramli Bahroom,
author_sort Mohamad Afzhan Khan Mohamad Khalil,
building OUM Library
collection Institutional Repository
content_provider Open University Malaysia
content_source OUM Knowledge Repository
continent Asia
country Malaysia
description The objective of this paper is to examine the relationship between curriculum, assessment system, teaching staff, facilities, knowledge and skills, effectiveness of study programmes against the learners' perception of the institution’s reputation at Open University Malaysia (OUM). The data was derived from an online tracer study conducted by the Ministry of Education (MOE), Malaysia via a set of standard questionnaire, which in part, evaluates the responses from Malaysian graduates on the reputation of their alma maters. This paper presents the results of the study conducted on a total of 1,273 respondents of the 2014 batch of OUM graduates. A total of 933 usable data from the online survey was used for analysis. Focus group discussion was undertaken to provide justification for the content validity of the instrument. A regression analysis was conducted and the result shows that assessment system, teaching staff, and effectiveness of study programmes have a significant effect on learners' perception of the institution’s reputation. [ABSTRACT BY AUTHORS]
format Article
id my.oum.1068
institution Open University Malaysia
publishDate 2015
publisher ASEAN Journal of Open and Distance Learning
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spelling my.oum.10682017-01-10T05:06:30Z Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study Mohamad Afzhan Khan Mohamad Khalil, Latifah Abdol Latif, Ramli Bahroom, LC5201 Education extension. Adult education. Continuing education LC5800 Distance education LG Individual institutions (Asia. Africa) The objective of this paper is to examine the relationship between curriculum, assessment system, teaching staff, facilities, knowledge and skills, effectiveness of study programmes against the learners' perception of the institution’s reputation at Open University Malaysia (OUM). The data was derived from an online tracer study conducted by the Ministry of Education (MOE), Malaysia via a set of standard questionnaire, which in part, evaluates the responses from Malaysian graduates on the reputation of their alma maters. This paper presents the results of the study conducted on a total of 1,273 respondents of the 2014 batch of OUM graduates. A total of 933 usable data from the online survey was used for analysis. Focus group discussion was undertaken to provide justification for the content validity of the instrument. A regression analysis was conducted and the result shows that assessment system, teaching staff, and effectiveness of study programmes have a significant effect on learners' perception of the institution’s reputation. [ABSTRACT BY AUTHORS] ASEAN Journal of Open and Distance Learning 2015-12 Article PeerReviewed text https://library.oum.edu.my/repository/1068/1/library-document-1068.pdf Mohamad Afzhan Khan Mohamad Khalil, and Latifah Abdol Latif, and Ramli Bahroom, (2015) Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study. ASEAN Journal of Open & Distance Learning (AJODL), 7 (1). pp. 65-78. ISSN 2232-0814 https://library.oum.edu.my/repository/1068/
spellingShingle LC5201 Education extension. Adult education. Continuing education
LC5800 Distance education
LG Individual institutions (Asia. Africa)
Mohamad Afzhan Khan Mohamad Khalil,
Latifah Abdol Latif,
Ramli Bahroom,
Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title_full Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title_fullStr Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title_full_unstemmed Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title_short Learners’ Perception of an Institution’s Reputation: Quantitative Evidence from the OUM 2014 Tracer Study
title_sort learners’ perception of an institution’s reputation: quantitative evidence from the oum 2014 tracer study
topic LC5201 Education extension. Adult education. Continuing education
LC5800 Distance education
LG Individual institutions (Asia. Africa)
url https://library.oum.edu.my/repository/1068/1/library-document-1068.pdf
https://library.oum.edu.my/repository/1068/
url_provider http://library.oum.edu.my/repository/