Genre analysis and tourism promotional texts: a literature review
Recent years have seen significant growth in genre analysis in English for Specific Purposes (ESP), specifically in academic and professional contexts. This paper reviews the use of genre analysis method and its models in analysing tourism promotional genres. Related studies were searched in onli...
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
Kulliyyah of Languages & Management, IIUM Pagoh
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/97364/1/97364_Genre%20analysis%20and%20tourism%20promotional%20texts.pdf http://irep.iium.edu.my/97364/ https://drive.google.com/file/d/1Ujm1GI1nLpT2m8JePCdc30p02R7EEx3d/view |
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| Summary: | Recent years have seen significant growth in genre analysis in English for Specific Purposes
(ESP), specifically in academic and professional contexts. This paper reviews the use of genre
analysis method and its models in analysing tourism promotional genres. Related studies were
searched in online databases and google scholar using the keywords: genre analysis, genre-based analysis, tourism, and ESP. This paper found that very few studies conducted on tourism
promotional genres used genre analysis and discovered that Swales (1990), Bhatia (1993,
2004) and Kathpalia (1992) were the most used models in analysing tourism promotional
genres. It concluded with recommendations for further genre analysis studies in the tourism
field |
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