Tourists behavioral intention to visit halal tourism destination: an empirical study on muslim tourists in Malaysia
Today, the demand for halal tourism has increased dramatically and highlighted as one of the new horizons and fastest growing sector in the world’s tourism industry. Background Problem: Malaysia is indeed one of the countries with the most concerned halal segment in the tourism sector. Research...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | en |
| Published: |
2021
|
| Subjects: | |
| Online Access: | http://irep.iium.edu.my/95229/7/95229_Tourists%20behavioral%20intention.pdf http://irep.iium.edu.my/95229/ https://www.ifjir.com |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Today, the demand for halal tourism has increased
dramatically and highlighted as one of the new horizons and fastest growing sector in the world’s tourism industry. Background Problem:
Malaysia is indeed one of the countries with the most concerned
halal segment in the tourism sector. Research Objective: The key
purpose of this study is to examine the influence of affecting
attributes on tourist’s behavioral intention to visit Malaysia as a halal
tourism destination. Research Methods: The development of the
research framework is based on the theory of plan behavior (TPB)
model. A total of 394 responses were received from the Klang Valley
area of Malaysia. For the purpose of analyzing the data, SPSS and
AMOS was hired. Findings: Findings from the study reveal that,
affecting attributes like, “Halal Certification for Food and Beverage”,
“Destination Image” and “Emotional Incidents” have a significant
positive influence on tourist’s satisfaction towards behavioral
intention to determine the destination. Research Contribution: The
key significance of this study demonstrated that a large number of
Muslim travelers are able to experience Islamic cultures while
considering halal tourism products and services in visiting accessible
Muslim destinations. Conclusion: The conclusions of this research
provided insights into the behavioral intentions of Muslim tourists
select Malaysia as a destination for tourism. |
|---|