Exploring host community perception of Panchor town for tourist destination based on social exchange theory

This paper explores the significance of a rural region, the village of Panchor, as a potential nature tourism site located in Johor district of Muar, Malaysia. The study's objectives were (1) evaluating local community funding, and (2) evaluating the participation of local government. Three ove...

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Bibliographic Details
Main Authors: Saad, Mazni, Abdullah, Nabilah, Rosman, Siti Nur Hidayah
Format: Article
Language:en
Published: AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK 2020
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Online Access:http://irep.iium.edu.my/87663/12/87663_Exploring%20host%20community%20perception%20of%20Panchor%20town%20for%20tourist%20destination%20based%20on%20social%20exchange%20theory.pdf
http://irep.iium.edu.my/87663/
https://ajbes.e-iph.co.uk/index.php/ajbes/article/view/191
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Summary:This paper explores the significance of a rural region, the village of Panchor, as a potential nature tourism site located in Johor district of Muar, Malaysia. The study's objectives were (1) evaluating local community funding, and (2) evaluating the participation of local government. Three overlapping topics were explored based on qualitative interpretation of an interview and open-ended answers in the questionnaire: (1) group connection, (2) economic benefits, and (3) environmental attitude. The findings revealed that river-based tourism could improve the socio-economic status and the sustainability of rural areas. It also addressed the consequences and limitations of the study in this report.