Analysing the factors affecting the purchasing decision over Malaysian batik products

Malaysian batik is a highly purchased handicraft in comparison to other handicraft products. There has been a scarcity of previous studies in addressing the factors affecting the purchasing decision over the traditional textile, which is batik. Hence, this study aims to analyse the factors that affe...

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Bibliographic Details

Main Authors:	Simin, Ummihabibah, Abd Rahman, Nur Hidayah
Format:	Proceeding Paper
Language:	en
Published:	2020
Subjects:	H Social Sciences (General) HB801 Consumption. Demand
Online Access:	http://irep.iium.edu.my/87195/1/PAPER%20BATIK%20ISOT2020%20%281%291.pdf http://irep.iium.edu.my/87195/
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