Will Islamic marketing survive in today’s world?

Purpose – This paper discusses various challenges that marketers need to resolve in implementing marketing practices that are consistent with the Islamic ethical framework. Design/ methodology/ approach - This paper develops a framework that describes three main issues/ challenges faced by Islami...

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Bibliographic Details

Main Authors:	Jan, Muhammad Tahir, Wan, Hooi Lai
Format:	Article
Language:	en
Published:	2018
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/67598/1/Will%20islamic%20marketing%20survive%20-%20Sept%202018.pdf http://irep.iium.edu.my/67598/ http://www.jnbit.org
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