Building students’ loyalty through superior university entities

This study expands a previous qualitative investigation of students ‘experience of existing entities in higher education institutions (HEIs) of Malaysia. We specifically investigated how experience impacted students’ loyalty which eventually drove them to return to the same university for further...

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Bibliographic Details

Main Authors:	Mahayuddin, Nafiza, Saad, Mazni, Wan Mohamad, Wan Nurul Fatimah, Ahmad, Aznita, Ong, Mohd Hanafi Azman
Format:	Proceeding Paper
Language:	en en
Published:	Arshad Ayub Graduate Business School, UiTM 2018
Subjects:	H62 Study and teaching. Research LB2300 Higher Education
Online Access:	http://irep.iium.edu.my/65685/1/65685_Building%20students%E2%80%99%20loyalty.pdf http://irep.iium.edu.my/65685/7/65685_Building%20students%E2%80%99%20loyalty%20through%20superior%20university%20entities_Scopus.pdf http://irep.iium.edu.my/65685/ http://aicobm.uitm.edu.my/
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