Factors effecting fixed-line telecom services customer retention: A study of Pakistan
The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integr...
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| Main Authors: | , , , |
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| Format: | Proceeding Paper |
| Language: | en |
| Published: |
Islamic Countries Society of Statistical Sciences. (ISOSS)
2016
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/50921/4/50921.pdf http://irep.iium.edu.my/50921/ http://www.isoss.net/proceedings |
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| _version_ | 1834430870992191488 |
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| author | Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah |
| author_facet | Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah |
| author_sort | Rind, M. Malook |
| building | IIUM Library |
| collection | Institutional Repository |
| content_provider | International Islamic University Malaysia |
| content_source | IIUM Repository (IREP) |
| continent | Asia |
| country | Malaysia |
| description | The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integrated framework that may help to measure the relationship among stability, content quality, responsiveness, staff attitude, functional value, perceived customer value, monetary value, perceived service quality, customer satisfaction and their impact on post-purchase intention of telecom services. Baaed on the proposed framework build through a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. A structured Equation Modelling (SEM) approach will be adopted to test and validate the acquired data. Finding of this research will help operate to make proactive, feasible decisions towards best utilization of their resources in maximizing profit, retaining customer base and achieving organization goals. |
| format | Proceeding Paper |
| id | my.iium.irep-50921 |
| institution | Universiti Islam Antarabangsa Malaysia |
| language | en |
| publishDate | 2016 |
| publisher | Islamic Countries Society of Statistical Sciences. (ISOSS) |
| record_format | dspace |
| spelling | my.iium.irep-509212016-11-08T01:54:36Z http://irep.iium.edu.my/50921/ Factors effecting fixed-line telecom services customer retention: A study of Pakistan Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah T10.5 Communication of technical information The use of fixed line telecom services in Pakistan is declining gradually since past few years. The purpose of this research is to integrate model that helps to evaluate the main determinants of fixed line telecom services' post purchase intention. This research proposes a comprehensive integrated framework that may help to measure the relationship among stability, content quality, responsiveness, staff attitude, functional value, perceived customer value, monetary value, perceived service quality, customer satisfaction and their impact on post-purchase intention of telecom services. Baaed on the proposed framework build through a thorough literature review, authors intend to adopt quantitative, clustered sampling approach for data collection. A structured Equation Modelling (SEM) approach will be adopted to test and validate the acquired data. Finding of this research will help operate to make proactive, feasible decisions towards best utilization of their resources in maximizing profit, retaining customer base and achieving organization goals. Islamic Countries Society of Statistical Sciences. (ISOSS) 2016-03 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/50921/4/50921.pdf Rind, M. Malook and Alzabi, Tami and Ujan, Imran Anwar and Shah, Asadullah (2016) Factors effecting fixed-line telecom services customer retention: A study of Pakistan. In: 14th International Conference on Statsitical Sciences , 14th-16th March 2016 , Karachi Pakistan. http://www.isoss.net/proceedings |
| spellingShingle | T10.5 Communication of technical information Rind, M. Malook Alzabi, Tami Ujan, Imran Anwar Shah, Asadullah Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title | Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title_full | Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title_fullStr | Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title_full_unstemmed | Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title_short | Factors effecting fixed-line telecom services customer retention: A study of Pakistan |
| title_sort | factors effecting fixed-line telecom services customer retention: a study of pakistan |
| topic | T10.5 Communication of technical information |
| url | http://irep.iium.edu.my/50921/4/50921.pdf http://irep.iium.edu.my/50921/ http://www.isoss.net/proceedings |
| url_provider | http://irep.iium.edu.my/ |