Tourist’s preference in selection of a restaurant: testing mediating role of service quality

The aim of this research is to examine in what extent tourists’ preferences, and their satisfaction relates to their purchase intention from a restaurant. The study also considers the mediating role of service quality among the relationships. In order to test the hypothesized model, this study used...

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Bibliographic Details

Main Authors:	Rahman, Muhammad Sabbir, Fadi Abdel Muniem Abdel , Fattah
Format:	Proceeding Paper
Language:	en en
Published:	2014
Subjects:	HF Commerce HF5001 Business. Business Administration HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/39058/1/SABBIR__thic_2014.pdf http://irep.iium.edu.my/39058/4/UIA_Muhammad_Sabbir_Rahman_%281%29.pdf http://irep.iium.edu.my/39058/ http://thic-uum.com/index.php/88-slideshow/83-call-for-papers
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