Examining factors influencing chatbot adoption in Takaful industry: Malaysian evidence

This study aims to investigate the potential of artificial intelligence (AI), particularly chatbots, to enhance Takaful services in Malaysia by examining the factors influencing users’ behavioural intention to adopt chatbot technology, grounded in the technology acceptance model. The study employed...

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Bibliographic Details

Main Authors:	Mohd Thas Thaker, Hassanudin, Lacheheb, Zakaria, Lechumanan, Bawani, Duasa, Jarita, Taghizadeh-Hesary,, Farhad
Format:	Article
Language:	en en en
Published:	Emerald Publishing 2026
Subjects:	H Social Sciences (General) HB Economic Theory HB71 Economics as a science HD Industries. Land use. Labor HF Commerce HG Finance
Online Access:	https://irep.iium.edu.my/128369/2/128369_WOS_Examining%20factors%20influencing%20chatbot%20adoption%20in%20Takaful%20industry_Malaysian%20evidence.pdf https://irep.iium.edu.my/128369/3/128369_Scopus_Examining%20factors%20influencing%20chatbot%20adoption%20in%20Takaful%20industry_Malaysian%20evidence_.pdf https://irep.iium.edu.my/128369/4/128369_Examining%20factors%20influencing%20chatbot%20adoption%20in%20Takaful%20industry%20Malaysian%20evidence.pdf https://irep.iium.edu.my/128369/ https://www.emerald.com/imefm/article/19/3/614/1299756/Examining-factors-influencing-chatbot-adoption-in
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