Hooked on screens: examining the motivational factors on binge-watching behaviour with attitude as a mediator

The emergence of various media service channels has caused the binge-watching phenomenon among viewers and brought adverse effects on media psychology. Various scholars have examined the Uses and Gratifications Theory (UGT) in understanding the motives of media consumption, but other motives require...

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Bibliographic Details

Main Authors:	Chan, Tak Jie, Tengku Mohd Azzman, Tengku Siti Aisha, Darshini, Archana, Liew, Tze-Wei, Sharipudin, Mohamad Nor Sallehhudin
Format:	Article
Language:	en
Published:	National University of Malaysia 2026
Subjects:	H Social Sciences (General) P87 Communication. Mass media
Online Access:	https://irep.iium.edu.my/128183/7/128183_Hooked%20on%20screens_examining.pdf https://irep.iium.edu.my/128183/ https://ejournal.ukm.my/mjc/article/view/100214
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