Islamic media algorithms and halal perception in Malaysia

In today’s algorithm-driven digital age, Islamic and Halal content is often promoted not for its authenticity or quality, but for its ability to attract engagement, frequently amplified by deceptive artificial intelligence (AI) systems. This article examines how viral trends and algorithms shape pub...

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Bibliographic Details

Main Authors:	Jamaludin, Mohammad Aizat, Rosli, Nur Liana Izzaty, Ibrahim, Muhammad Irhammudi
Format:	Article
Language:	en
Published:	Akademi Pengajian Islam Kontemporari UiTM 2025
Subjects:	BPH111.4 Halal issues. Fatawa BPH114 Consumption. Halal issues BPH117 Consumption. Halal issues. Standards. Certification. Halal status BPH117.5 Halal Education, Halal Training BPH122 Consumption. Halal issues. Specific products. Food and drink HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/127874/7/127874_Islamic%20media%20algorithms%20and%20halal.pdf http://irep.iium.edu.my/127874/ https://journal.uitm.edu.my/OJS/index.php/jhsmr/article/view/8991
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