Strategic harmony in hospitality: the case of Multazam Syariah Hotel, Surakarta

This case study examines the strategic trajectory of Multazam Syariah Hotel, a three-star Shariah-compliant establishment in Surakarta, Indonesia. Situated strategically near educational and religious institutions, the hotel was developed by the Tiga Serangkai Group to meet the increasing demand for...

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Main Authors:	Mhd. Sarif, Suhaimi, Abdul Sabian, Nur Arfifah, Juhdi, Nurita, Mustaffa, Nur Fariza, Hidayatullah, H. Rakhmad Agung, Riyanto, H. Agung
Format:	Article
Language:	en
Published:	IIUM PRESS 2026
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/127435/7/127435_%20Strategic%20harmony%20in%20hospitality.pdf http://irep.iium.edu.my/127435/ https://journals.iium.edu.my/ijcsm/index.php/jcsm/issue/view/36
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