Empirical analysis of big data analytics adoption in Malaysian SMEs: a TOE model approach

This research investigates the adoption of Big Data Analytics (BDA) within Small and Medium-sized Enterprises (SMEs) in Malaysia, leveraging the Technology-OrganizationEnvironment (TOE) model as a conceptual framework. A comprehensive review of global TOE factors SMEs face sets the stage for underst...

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Bibliographic Details

Main Authors:	Muhamad Ibrahim, Najhan, Bashir, Salman
Format:	Proceeding Paper
Language:	en
Published:	IEEE 2026
Subjects:	T10.5 Communication of technical information
Online Access:	http://irep.iium.edu.my/127382/13/127382_Empirical%20analysis%20of%20big%20data%20analytics.pdf http://irep.iium.edu.my/127382/ https://ieeexplore.ieee.org/document/11363547
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