CONTENT ANALYSIS USING USER AND GRATIFICATION THEORY: UNDERSTANDING THE INFLUENCE OF TIKTOK SOCIAL MEDIA PLATFORM ON TRAVEL BEHAVIOUR AMONG GEN Z IN MALAYSIA

This study investigates how TikTok influences travel behaviour among Generation Z in Malaysia through the perspective of the Uses and Gratifications Theory. The research addresses the problem of limited scholarly understanding of TikTok’s role in fulfilling multidimensional user needs that shape tra...

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Bibliographic Details

Main Authors:	Ahmad, Siti Yuliandi, Mohd Rizal, Nur Alfisyah, Abdullah, Nuraini, Zakaria, Nurul Fardini, Hama, Susan
Format:	Article
Language:	en en
Published:	Malaysian Institute of Planners (MIP) 2025
Subjects:	G156.5.S87 Sustainable tourism
Online Access:	http://irep.iium.edu.my/126671/1/13%2B.%5BACCEPTED%5D%2BRTE%2B300%2B_CONTENT%2BANALYSIS%2BUSING%2BUSER%2BAND%2BGRATIFICATION.pdf http://irep.iium.edu.my/126671/7/126671_Content%20Analysis%20using%20user%20and_SCOPUS.pdf http://irep.iium.edu.my/126671/ https://www.planningmalaysia.org/index.php/pmj/issue/view/65 https://www.planningmalaysia.org/index.php/pmj/article/view/1904/1581
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