Sustainable marketing in environmental services: a strategic case study of Alam Flora Environmental Solutions (AFES)

Alam Flora Environmental Solutions (AFES), a subsidiary of Alam Flora Sdn. Bhd. under Malakoff Corporation Berhad, is a leading Malaysian provider of integrated waste management, facility management, and sustainability solutions. Operating within the B2B sector, AFES adopts a hybrid marketing strate...

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Main Authors:	Abdul Hamid, Siti Ruzana, Suib, Fatin Husna, Zamuel, Aysha, Shofi, Khadijah, Muhamadtahed, Walinda, Ahmed, Sana, Awaekuechi, Nuraymee, Abdul Karim, Nurul Akmar
Format:	Article
Language:	en
Published:	IIUM Press 2025
Subjects:	HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Online Access:	http://irep.iium.edu.my/126661/7/126661_Sustainable%20marketing%20in%20environmental.pdf http://irep.iium.edu.my/126661/ https://journals.iium.edu.my/ijcsm/index.php/jcsm/login?source=%2Fijcsm%2Findex.php%2Fjcsm%2Fabout
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