Mobile Applications and Tourist Loyalty in Malaysia: A Comparative Case Study of Malaysia Airlines and AirAsia

In today’s globalised world, mobile platforms have become indispensable, especially in tourism, where travel applications enhance efficiency and convenience. Yet, despite their potential, airline mobile applications face persistent challenges such as low user engagement, limited utilisation, and min...

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Bibliographic Details

Main Authors:	Mohamed, Muhammad Kyrie Zariff, Mohd, Nur Shuhadah, Najimudin, Muhammad Fadhlullah
Format:	Article
Language:	en en
Published:	IIUM Press 2025
Subjects:	GV Recreation Leisure H Social Sciences (General)
Online Access:	http://irep.iium.edu.my/125799/1/6.%2BMobile%2BApplications%2Band%2BTourist%2BLoyalty%2Bin%2BMalaysia%2BA%2BComparative%2BCase%2BStudy%2Bof%2BMalaysia%2BAirlines%2Band%2BAirasia.pdf http://irep.iium.edu.my/125799/2/6.%2BMobile%2BApplications%2Band%2BTourist%2BLoyalty%2Bin%2BMalaysia%2BA%2BComparative%2BCase%2BStudy%2Bof%2BMalaysia%2BAirlines%2Band%2BAirasia.pdf http://irep.iium.edu.my/125799/ https://journals.iium.edu.my/kstcl/index.php/jocth/article/view/12 https://doi.org/10.31436/jocth.v1i1.12
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