The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | en |
| Published: |
Akademia Baru Publishing (M) Sdn Bhd
2025
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/124957/2/124957_The%20impact%20of%20business.pdf http://irep.iium.edu.my/124957/ https://akademiabaru.com/submit/index.php/ard/article/view/6493 |
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