The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies

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Bibliographic Details
Main Authors:	Maiddin, Siti Nurafiqah Amalina, Mohd Nor, Mohd Iqbal Haqim, Basir Khan, Mohammed Reyasudin, Magnadi, Rizal Hari, Nahid, Md. Mehzabul Hoque, Zainuddin, Ahmad Anwar
Format:	Article
Language:	en
Published:	Akademia Baru Publishing (M) Sdn Bhd 2025
Subjects:	T173.2 Technological change
Online Access:	http://irep.iium.edu.my/124957/2/124957_The%20impact%20of%20business.pdf http://irep.iium.edu.my/124957/ https://akademiabaru.com/submit/index.php/ard/article/view/6493
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