The impact of business analytics on sales strategy effectiveness: evidence from malaysian companies - Maiddin, Siti Nurafiqah Amalina; Mohd Nor, Mohd Iqbal Haqim; Basir Khan, Mohammed Reyasudin; Magnadi, Rizal Hari; Nahid, Md. Mehzabul Hoque; Zainuddin, Ahmad Anwar (Akademia Baru Publishing (M) Sdn Bhd, 2025)