Islamic soft power: Malaysia well-positioned to consolidate its global leadership on halal branding and governance

Malaysia has successfully transformed halal governance from religious compliance into a strategic tool of soft power. Through JAKIM and Halal Industry Development Corporation (HDC), halal became both a moral brand and an economic driver across food, finance, tourism, cosmetics, and logistics. Succe...

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Bibliographic Details

Main Author:	Mohamad Shukri, Syaza Farhana
Format:	Article
Language:	en
Published:	ISEAS – Yusof Ishak Institute 2025
Subjects:	JZ International relations
Online Access:	http://irep.iium.edu.my/124404/1/124404_Islamic%20soft%20power.pdf http://irep.iium.edu.my/124404/ https://www.iseas.edu.sg/articles-commentaries/iseas-perspective/2025-89-islamic-soft-power-malaysia-well-positioned-to-consolidate-its-global-leadership-on-halal-branding-and-governance-by-syaza-shukri/
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